Campaign intelligence is one of the most fascinating things about politics. The fact that so much of it is based on voter research is something that anyone in politics must know. Now, many of the decisions that campaigns are from polls. At this point, many of them are done with surveys that are by phone or paper, but the trend of moving to an internet based system is progressing.
The internet is used heavily by campaigns to collect dirt on political oppositions. Campaigns will also study the skeletons in the closets of their own candidates as to make sure that the opposition does not discover anything vital.
Micro-targeting is a scary technology that can track the likes and dislikes of any person to better learn how to target a message. Thus, if some candidates care about one issue, while other candidates care about a different issue, two different messages can be sent to each potential voter that essentially was crafted to compel each of them to vote for the same candidate using the information collected in micro-targeting.
These elements are used to maintain momentum among other things in political campaigns. The new and traditional media is often used to accomplish this through micro-targeting on the internet. Campaigns can track whether some users are interested in an issue such as crime, and then send messages siting examples of the candidates actions on crime. Ads can even be targeted to these people that track their interest as the campaign progresses through the months. Some people may be more interested certain news stories, and the candidate will be able to tailor their message to the most up-to-date information on such stories in order to keep followers interested in the candidate.
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